How it works
When someone visits your website, Signal:- Identifies the company they work for using IP intelligence and behavioral signals
- Enriches the company record with firmographic data - size, industry, location, funding, tech stack
- Finds key contacts at that company - decision-makers and relevant stakeholders
- Scores them against your ideal customer profile
- Triggers next steps - for qualified companies, Signal can automatically create a deal and pass the lead to the Outreach Agent
Why it matters
Most B2B websites convert less than 2% of visitors into leads. The other 98% leave without you ever knowing they were there. Signal gives you visibility into that hidden 98%. Instead of waiting for prospects to raise their hand, you can proactively reach out to companies that are already researching your product.What you see
In your Octolane dashboard, Signal shows you:- Companies currently on your site and companies that visited recently
- Which pages they viewed, how many times they’ve visited, and how long they spent
- How well each company matches your ideal customer profile
- Suggested contacts at those companies for outreach