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Documentation Index

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Connect your web analytics tools to Octolane so your CRM knows which pages prospects are viewing, how they found your website, and what content they engage with.

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What it adds to your CRM

  • Page-level visitor data - see which specific pages a prospect viewed, not just that they visited your site
  • Referral sources - understand whether prospects came from search, social, ads, or direct traffic
  • Engagement metrics - time on page, pages per session, and return visits
  • Conversion tracking - track which pages and campaigns lead to form submissions and deals

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How it works with Signal

Web analytics data enriches what Signal already captures. While Signal identifies which companies are visiting, web analytics adds depth - showing exactly what they looked at and how engaged they were.

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Setting it up

Go to Settings → Integrations and connect your web analytics tool. Data starts flowing into contact and company records within minutes.