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Signal doesn’t just show you a list of IP addresses. It tells you which companies are on your site, how good a fit they are, and who to contact.

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How identification works

When someone visits your website, Signal uses a combination of IP intelligence, reverse DNS lookups, and behavioral signals to match the visitor to a company. It then enriches that company with firmographic data - size, industry, revenue, funding, location, tech stack - pulled from the web in real-time. Signal identifies the company, not the individual. You’ll see “Acme Corp visited your pricing page 3 times this week” - not a specific person’s name.

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Qualification scoring

Every identified company is scored against your ideal customer profile. You define the criteria:
  • Company size - number of employees or revenue range
  • Industry - which sectors you sell to
  • Location - geographic focus
  • Tech stack - specific tools or platforms they use
  • Engagement level - how many pages they viewed, how often they return, which pages they spend time on
Companies that match your criteria are flagged as high priority in your dashboard.

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Finding contacts

For qualified companies, Octolane automatically suggests key contacts - typically decision-makers and relevant stakeholders. Contact data is enriched with job titles, email addresses, LinkedIn profiles, and other relevant details.